The platform is rolling out a new feature that enables them to lessen the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the company revealed that it currently hosts over 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the next few weeks before a global launch. This shift aligns with a rise in AI content, spurred by recent content generation software.
The Broader AI Trend
It has been noted that approximately one in 10 of the fastest-growing content creators on another major platform exclusively feature clips produced artificially. A considerable share of this material is classified as “AI slop”, a label for poor-quality, bulk-generated content that is frequently absurd or surreal.
Based on user feedback that a lot of users appreciate content produced via AI tools, ranging from AI artwork to informative clips, and we aim to offer the community the ability to see more or less of that, depending on their own likes,” stated a spokesperson.
Volume and Proportions
The service disclosed that there are now 1.3 billion videos on its network identified as made with AI. Overall, in excess of 100 m videos are uploaded to the app daily, making AI content a limited percentage of its complete catalog.
User Control Features
Members will be in a position to limit or boost the amount of AI-generated videos they watch by accessing the topic control feature in the platform and choosing “AI-generated content”. Additional categories that are already be modified under the filter include news, style, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies mandate users to identify convincing artificially created content, and it prohibits dangerous AI impersonations of public figures or crisis events. Any realistic AI video that is not labeled can be taken down under its terms of service.
Additionally, the service will henceforth apply an artificially created tag to content created with its proprietary AI systems, or flagged by an industry-wide initiative for recognizing AI-generated material. This step is aimed to deter users from seeking to bypass the labeling process.
Responsible AI Funding
The platform is additionally launching a $2m AI literacy fund for specialists and organizations to develop educational content about ethical AI use. This program will support educational bodies specializing in educating computer science.
Platform Protection
The video-sharing app has supported its safety measures, amid debate over proposals to lay off numerous content moderators in the United Kingdom. It is planning to reduce 439 jobs in its trust and safety division in the UK capital, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.
A trust and safety lead clarified that staff-based oversight would still have a role, but artificial intelligence can protect employees by filtering out the most graphic content prior to it gets reviewed by humans. The platform announced a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its machine learning processes.
“We think that it’s essential to balance humans and technology to ensure user safety,” she said. “We’ll have humans as integral to the approach, but we further consider it’s highly necessary to limit contact with unsafe media as rapidly, which is where a significant AI assistance is proving valuable work at speed.”
